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Teaching Interests
- Digital Marketing
- Social Media Marketing
- Marketing Analytics
Courses Taught
- Business Analytics (MBA)
- Digital and Social Media Marketing (MBA)
- Marketing Management (MBA)
- Marketing Strategy (MBA)
- Services Marketing (MBA)
- Marketing Research Seminars (MBA)
- Service Innovations (M.Sc.)
- Digital Marketing (M.Sc.)
- Innovation Management (M.Sc.)
- Marketing Research Seminars (M.Sc.)
- Marketing Practice Seminars (M.Sc.)
- Master Theses (M.Sc.)
- Services Marketing (BBA)
- Marketing Strategy (BBA)
- Marketing Research (BBA)
- Integrated Marketing Communications (BBA)
- E-Marketing (BBA)
- Research Seminars (B.Sc.)
- Bachelor Theses (B.Sc.)
Invited Talks
- Digital Word of Mouth in Social Media, Marketing-Club Goettingen, Goettingen, Germany, 2012.
- Content Marketing for an Effective Customer Experience and Engagement Management, Career Services, University of Goettingen, Germany, 2019