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Teaching Interests
- Digital Marketing
- Social Media Marketing
- Marketing Analytics
Courses Taught
- Business Analytics (MBA)
- Digital and Social Media Marketing (MBA)
- Innovation Management (MBA)
- Marketing Management (MBA)
- Marketing Strategy (MBA)
- Service Innovations
- Services Marketing
- Marketing Strategy
- Marketing Research
- Integrated Marketing Communications
Invited Talks
- Digital Word of Mouth in Social Media, Marketing-Club Goettingen, Goettingen, Germany, 2012.
- Content Marketing for an Effective Customer Experience and Engagement Management, Career Services, University of Goettingen, Germany, 2019