Teaching Interests

  • Digital Marketing
  • Social Media Marketing
  • Marketing Analytics

Courses Taught

  • Business Analytics (MBA)
  • Digital and Social Media Marketing (MBA)
  • Innovation Management (MBA)
  • Marketing Management (MBA)
  • Marketing Strategy (MBA)
  • Service Innovations
  • Services Marketing
  • Marketing Strategy
  • Marketing Research
  • Integrated Marketing Communications

Invited Talks

  • Digital Word of Mouth in Social Media, Marketing-Club Goettingen, Goettingen, Germany, 2012.
  • Content Marketing for an Effective Customer Experience and Engagement Management, Career Services, University of Goettingen, Germany, 2019